May 24, 2011 (Business Wire) — As the weather heats up and consumers look for refreshing, great-tasting choices, Mike’s Hard Lemonade Co. announces the launch of mike’s lite hard lemonade®. The innovative new offering is made with 100 percent natural sweeteners and contains fewer calories than the leading light beer. With a light, crisp and all natural taste, mike’s lite hard lemonade® is less filling and provides a refreshing alternative for light beer drinkers.
A pioneer in the flavored malt beverage category, Mike’s Hard Lemonade created mike’s lite hard lemonade® using all natural sweeteners – the first light flavored malt beverage (FMB) of its kind. The combination of real, fresh lemon juice and the company’s proprietary neutral malt base create a smooth and refreshing taste that is full of flavor, but not calories. mike’s lite is available in two flavors, lemonade and cranberry lemonade, and both beverages are permanent additions to the Mike’s roster of products.
“Innovation is part of the Mike’s DNA and the best ideas for new products start with input from consumers,” said Andy Horrow, Chief Marketing Officer at Mike’s Hard Lemonade Co. “When mike’s® fans asked for a product with natural flavors and fewer calories, we made it our mission to create the best tasting light product we could. With mike’s lite hard lemonade® we were able to do something that has never been done – create a great tasting light FMB with 100 percent natural sweeteners. Exceptional care for our products is what sets us apart, and that’s what makes mike’s lite hard lemonade® taste so good!”
Mike’s Hard Lemonade Co. is launching mike’s lite hard lemonade® in partnership with Break Media, a leading digital video publisher and the number-one comedy site on the web. Visit the site throughout the summer to view a series of original videos that feature mike’s lite hard lemonade® as a great-tasting alternative for light beer drinkers, in a uniquely Mike’s way.
In addition to the breakthrough taste, mike’s lite hard lemonade® and mike’s lite hard cranberry lemonade® are gluten-free. Both products have tested below the limit of quantification for gluten using a variety of highly sensitive tests – a result of Mike’s Hard Lemonade Co.’s proprietary filtration process that renders the malt base gluten-free. For more information, visit the “Talk to Us” section of www.mikeshard.com.
mike’s lite hard lemonade® and mike’s lite hard cranberry lemonade® are available in 6-packs, while mike’s lite hard lemonade® is also available in 12-packs. Consumers can visit www.mikeshard.com for more information, including a product locator that indicates where mike’s products are sold, alongside beer in grocery, liquor, club and convenience stores nationwide.
About Mike’s Hard Lemonade
Seattle-based Mike’s Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage category with the introduction of its ground breaking mike’s hard lemonade® in 1999. Mike’s core product line is comprised of premium malt beverages including mike’s hard lemonade®, mike’s HARD PUNCH®, and THE CLASSIC MARGARITA by mike’s®. For further information, visit www.mikeshard.com.
MIKE’S IS HARD. SO IS PRISON. DON’T DRIVE DRUNK. ®
For Mike’s Hard Lemonade Co.
Jessica Anselmi, 617-939-8318