Garage-Media Commits $30M to A2aMEDIA for Digital Outdoor Projects
Jun. 7, 2011 (Business Wire) — Garage-Media LLC, a new entrant in the outdoor media technology industry, and its affiliates, has announced a $30 million commitment for new Digital Outdoor projects with strategic partner A2aMEDIA. A2aMEDIA controls the U.S. and Canadian rights to the patented technology, Mediamesh®, the world’s premier, transparent, architectural digital display technology. Mediamesh, comprised of stainless steel mesh with interwoven LED profiles, provides building owners and investors the unparalleled opportunity to broadcast messages in the most aesthetic and innovative way possible. Using 80% less power than conventional LED displays, Mediamesh also delivers a strong environmental message for its owners with the decreased energy costs.
A2aMEDIA Mediamesh wrapping the New York Port Authority (Photo: Business Wire)
With groundbreaking technology at their disposal, Garage-Media will focus on the purchase and capitalization of “hard to reach,” high-traffic locations. The first of these locations will be the Port Authority Bus Terminal in Times Square, New York City. This long-term aesthetic upgrade will cover approximately 6,000 square feet of the Port Authority’s facade on 8th Avenue and 42nd Street, with an additional 25,000 square feet of architectural lighting that will be color coordinated with its visual messaging. The media platform, which can provide up to 70% transparency, will be installed over the face of the terminal. The transparency allows easy passage of emissions through the display, thereby ensuring the safety of bus riders and Port Authority employees. The facade will display media content that is viewable from the sidewalk and street. The bold color and large format images will appear to “float” over the face of the terminal. Garage-Media’s Adam King commented, “This Port Authority project brings together the best of a public/private partnership. We are pleased to have the opportunity to launch our venture with A2aMEDIA in such a high profile location. It serves as a model for other locations around the country that have incredible potential, but haven’t had the benefit of A2aMEDIA’s new transparent digital technology.”
The Port Authority Bus Terminal Mediamesh Project was financed by Macquarie Equipment Finance, headquartered in Australia with U.S.-based operations, and is one of the world’s largest independent equipment lessors.
Johnsen, Fretty & Co. LLC, a Stamford, CT-based investment bank specializing in the out-of-home media industry, is advising Garage-Media on all funding-related matters.
About Garage Media
Hartford, CT-based Garage-Media partners with property owners to create iconic digital displays with design services, technology selection, financing and project management. Garage-Media focuses on hard-to-monetize locations such as parking garages, on buildings over glass and ventilation, and roof top displays. New technologies completely refresh the world of outdoor advertising from the point of view of building owners, advertisers and the viewing public, setting “Buildings in Motion.” Garage-Media forms a strong relationship with clients from the earliest stages of opportunity identification to the selection of the optimal media program at the right cost and return. For more information, visit www.garage-media.com
About A2aMedia
Boston-based A2aMEDIA, Inc. is a next generation media company that designs, installs, operates and sells advertising for large-scale LED media displays as transparent building facades. Based on technology invented, patented and manufactured by ag4 (Cologne, Germany) and GKD (Duren, Germany) A2aMEDIA employs a unique technology called Mediamesh®. The cinematic displays harmonize building form and function: they are visually engaging, aesthetically appealing, and offer significant revenue generation opportunities. Because Mediamesh is up to 70 percent transparent, it preserves a building’s unique architectural elements, while allowing clear views from the interior. Advertising agencies, advertisers and civic organizations receive the benefit of a highly visible digital medium for sharing marketing messages. Building owners benefit from the ability to monetize real estate through advertising sales. For more information, visit www.a2amedia.com.
About Macquarie Equipment Finance
Macquarie Equipment Finance, a member of Macquarie Group, is a leading global provider of customized financing and asset management solutions for enterprises, technology manufacturers and suppliers worldwide with capabilities on four continents to serve the needs of major multinational organizations through small and midsize businesses.
Macquarie Group (Macquarie) is a global provider of banking, financial, advisory, investment and funds management services. Macquarie’s main business focus is making returns by providing a diversified range of services to clients. Founded in 1969, Macquarie operates in more than 70 office locations in 28 countries and employs more than 15,500 people. Assets under management total $307 billion. For more information, visit www.macquarie.com/mef.
About Johnsen, Fretty & Co. LLC
Located in Stamford, CT, Johnsen, Fretty & Company is a boutique investment bank assisting media and communications companies with a variety of challenges. Whether it is providing financial advisory for mergers and acquisitions, raising private debt and/or equity financing, or conducting valuations, JFC’s proven track record and transaction experience in each of these areas has earned the firm a superior degree of recognition within the media and finance communities. Over the last two decades, JFC has completed over 125 middle-market media and communications transactions. In order to provide securities-related services, certain principals of Johnsen, Fretty & Co. are licensed with Burch & Company, Inc., as a registered broker-dealer. Burch and Johnsen, Fretty are not affiliated entities. For more information, visit www.jfco.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid6750510&lang=en
Garage-Media
Adam King, 860-308-2054 x 301
www.garage-media.com
adam@garage-media.com
or
A2aMEDIA
Brian
Schuvart, 617-620-8137
SVP Sales and Marketing
bschuvart@a2amedia.com
or
Media
Contact:
Racepoint Group
Brittany Falconer, 781-487-4642
bfalconer@racepointgroup.com
or
Johnsen,
Fretty & Co. LLC
Steve Fretty, 203-406-2424 ext. 2
Managing
Director
sfretty@jfco.com
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